Here are basic music promotion tips on 8 places where you can promote music and your beats for free.
To generate traffic, you should take advantage of all social media platforms as tools to promote your beats, products, music, and services online.
You can’t be passive and expect people to come across your content on their own, so you must strategize on how to use these different websites and tools to help reach your desired goals.
8 Music Promotion Tips
1. Your Website
We are assuming you have a website already because if you are trying to have a professional online brand, a central home like a website is a must-have.
You need to have a website where you can promote your products, music, and services.
You also want to be able to control the user experience.
You don’t want visitors coming to your website and seeing ads for other websites or distracting links to other people’s profiles.
You want a need home where your fans can do a Google search for your name or type in your domain name and come to your website.
Whenever you have a new project to announce, you should promote it on your blog and then promote your link on other social media sites to draw traffic to your website.
Then, once a visitor visits your website, you should have methods to capture email addresses, promote other projects, and link to other social profiles for people to follow you.
So, if you don’t have one already, you should start working on it.
Related: How to Create a Website
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2. YouTube
YouTube is a great place for uploading your beats and music promotion, but that’s not the only way of promotion you can do on the platform.
You can create videos of you making your music to strengthen your relationship with the public and boost your promotion.
Promote current deals and offers like “buy one get two” and use audio visualizers to make your videos more appealing.
YouTube is a great place to promote music for free.
Related: How to Promote Beats on YouTube
3. Soundcloud
Soundcloud has a great community of artists and enthusiasts, so it’s a great place to promote beats and music promotion.
But don’t just post your work there: make sure you interact with your fans, fellow producers, and promotion profiles by liking and commenting on other people’s music. The latter one offers great opportunities because you could get a chance to be promoted by a popular profile with tons of followers.
Related: How to Promote Beats on SoundCloud
4. Twitter
When you release a new song or beat, post it to your Twitter profile. There is a chance someone will retweet it to help spread your message.
It’s also great to network with other music artists and music producers for a possible promotion.
Bonus tip: Place social media sharing buttons on your website so people can share your beats easily.
Related: How to Promote Music on Twitter
5. Facebook
Facebook is where most people go to discover and share stuff, so having a great page on the platform is important.
Always motivate your Facebook followers to share your beats with their friends. If you want to boost your promotion on the platform even more, you can create an effective ad campaign for cheap.
Here is an interesting case study about selling beats using Facebook ads, which also shows some of the behind-the-scenes features.
Related: How to Promote Beats on Facebook
6. Instagram
Instagram is one of the most popular social media platforms nowadays, and many rappers are using it to promote themselves and network, so you should, too.
The platform is very visual, so you should create great-looking videos to go along with your beats and leave precise information like your website, your email, and how to purchase your work.
Also, check your direct messages frequently for networking opportunities.
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7. Snapchat
Snapchat is a very “internal” platform, meaning that your most loyal customers and fans will probably follow you there to be informed before anyone else.
Snapchat is great for creating promotional campaigns aimed at recurring customers, so when you post new beats and music, remember to promote limited-time offers and deals.
Post at least once a day to keep your Snapchat followers interested.
Create snaps of stuff like behind-the-scenes and making-of videos.
8. Email Lists
Having a mailing list is an effective way to ensure your customers are engaged and informed.
Make sure you email your subscribers at least twice a month (or once a week, for even more effectiveness) about newly released beats and music. You may put along some promo codes, offers, and even tutorial videos to increase engagement.
Bonus Tip: Never create spam. If possible, make both weekly and biweekly emails so your customers can choose what they prefer.
Related: Beginners Guide to Email Marketing
Additional Music Promotion Tips
- Find creative ways to make your music and beats stand out. If you just do what everyone else is doing, you won’t stand out.
- Be consistent with releasing new content.
- Invest in tools and services that will help with promoting your music. You want to make promotion as simple as possible so you can focus more on making music.
- Define your brand early on to help lock in a visual style and messaging for your brand.
- Participate in online music communities.
Conclusion on Music Promotion
Always post your new beats and music to your website, and include social sharing buttons on your website.
Social media platforms are key to promotion; use them to promote music and beats and share behind-the-scenes videos.
Have great-looking artwork, especially if you’re promoting on platforms that are mostly visual, like Instagram and Pinterest.
Put clear and concise information about how to purchase items and how to contact you. Always link directly to the purchase page to make it easy to buy from you.
Make sure to have a mailing list so you create engagement between your customers and gain more leads, but remember not to spam.
Do you have any music promotion tips?
Please share it with us in the comments section below!
