Here are 10 helpful branding and marketing tips for music producers.
1. Define Your Brand
Before you begin the process of building you need to plan. Decide what your brand stands for. How will others perceive you?
Begin by creating two lists, the first is your strengths, skills, and areas of expertise.
The second list is what you stand for, or what’s important to you. These are the personal values you hold important.
With these two lists—skills and values—you can begin to build your personal brand.
2. Build with a Direction in Mind
Your personal brand is tied directly to the business or businesses you’ve built. Developing a strong personal brand means positioning yourself in the direction you would–and your business–would like to go.
3. Be Unique
To build a brand that everyone will remember, you have to create something unforgettable. There is no brand like the Kardashians out there and that is why they garner so much attention. Build your brand around something unique.
Even though the Kardashians have a lot of haters, they have enough people that love them to fuel their growth. Sell your brand as something that cannot be found elsewhere and you will find a larger following for it.
4. Be Consistent
If you’re looking for long-term success, consistency is the secret ingredient. Developing and maintaining a level of trust with those who matter most to you and your business can be effectively reached through showcasing yourself consistently. Whether it’s online, in print, or face-to-face, prevailing consistency will allow you to gain trusted footing with your personal brand.
Create a website with a personal domain name ( yourname.com ) so people can easily find. Use a blog to talk about yourself, and brand your image even further. Personal websites are great because it really lets other people get to know the real you.
Related: How to Create a Website
6. Be Everywhere
This is easier said than done, but you need to be on Twitter, Facebook, YouTube, LinkedIn, etc. And it all needs to lead to your website where you are posting quality, helpful content designed to bolster your brand. You can build your brand visually all you want, but it isn’t a brand if it is not out there in front of people.
7. Build a Tribe
Don’t focus on generating sales. First, focus on building your community, or building your tribe. I’m not saying you should NOT generate sales. However, building your tribe should be about building a community of followers who know, like and trust you. To build this tribe, encourage people to join your email list, like you on Facebook, follow you on Twitter and otherwise connect with you to continue the conversation.
8. Know Your Competition
Researching your competition gives you a tremendous advantage as it identifies stories or perspectives that people aren’t exploring, and allows you to create a new voice that appears distinctive and refreshing. Remember that there’s a ton of clutter out there, but always room for someone confident enough to think a little differently.
9. Use Professional Photos
You are going to use a photo of yourself in various places on your blog, Twitter, Facebook, etc. You want that photo to be professional and attractive. You also want it to convey the mood expressed by your brand. If your brand is about fun, then look happy and fun in your photo. You can pay somebody to take very professional photos of you. It isn’t necessary, but you’ll get better results.
10. Be Patient
Building a brand and fan base takes time. Even though you’re working your butt off, don’t forget to enjoy watching the process unfold!
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