Here are a few helpful marketing tips for music producers on how to promote beats on YouTube.
Why Promote on YouTube?
YouTube is the second most visited website in the world, the first is Google. Utilize both of them to help build your brand and promote your beats.
How to Promote Beats on YouTube
1. Beat Making Videos
Create beat making videos to build your online brand. If your videos are fun and creative, you can build a huge fan base on YouTube. Your fans will promote and share your videos with others.
Here are a few examples of some of my favorite beat making videos.
- Chebit on the MPC – Great video editing to keep the watcher entertained.
- Gnyus Makes a Pop Beat – Entertaining video on adding the different elements for an up-tempo pop beat.
- Jaisu Beat Tape – Jaisu plays the original sample he found and then plays the final beat.
- Hit-Boy Makes Beyonce’s “Bow Down” in FL Studio – This video shows you that hit songs can be made in any music software.
- Beat Making Video with a Pepsi Bottle – Creative and different.
What Makes a Good Beat Making Video?
- Having a good beat is a MUST. If your beat sucks, it doesn’t matter how good your video is.
- Be entertaining to keep your audience’s attention. Short videos are suggested.
- Get creative with videos and editing.
- Aim for good quality and good lighting to help your videos look professional.
2. Remix Popular Songs
Remixing songs is a popular way of building a fan base. By remixing a popular song, you can use a music artist’s name to get more views.
Example: Misto & Pizzi Remixed Britney Spears’s “Circus”
This song has received over 5 million views on their YouTube Channel.
3. Instrumental Videos
Create videos to showcase your beats. This can be a simple static image, or audio visualizer to look more professional.
Single Image Example
Audio Visualizer Example
You can find Audio Visualizer templates here.
Make sure you include a link in the description directly to the beat for the listener to buy. Make the process easy for them.
4. Share Knowledge
If you create helpful videos sharing information on the music industry, you can place yourself as an expert and people will come to you for more information.
Example: The 7 Most Important Music Production Tips
- Leave your website address and contact information in the description of your YouTube videos.
- Use your beats for your YouTube videos so people can hear your music.
- Tag your videos with keywords
- Don’t post your links in the comments of other people’s comments
- Don’t overuse video annotations
5. Promote Finished Songs
Post videos of songs made with your beats. This will show viewer possibilities of what could be done with your beats.
6. Behind the Scene Videos
Show videos of you in the studio working with music artist. This will help to be viewed as more than a beat maker but as a professional music producer.
Example: Fabolous & Hit-Boy Working Together
7. Video Teasers
Give short video previews of things you are working on. This can be songs you are working on with music artist, new services, upcoming projects and more.
8. Host Contest & Giveaways
People love free stuff, so you can run a contest to motivate your audience to Like, Share, Leave a Comment, and subscribe to your YouTube channel.
Additional YouTube Marketing Tips
- Create good video thumbnails – Good thumbnails will help you get more views.
- Define your audience – Come up with a plan on who you are trying to market too and create content they will enjoy.
- Be Consistent – To build an audience you need to be consistent with adding content.
I hope you find these tips to be helpful.
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If you have tips on how to sell beats on YouTube, please share in the comments.
You may also be interested in out How to Sell Beats Online Beginners Guide.