Here are 9 Facebook marketing tips for music producers and musicians on how to market beats, music, and build a fanbase on Facebook.
Facebook is one of the most popular social media websites in the world and you should use it as a tool to promote your brand and get your beats heard.
Facebook Marketing Tips for Music Producers
1. Become Friends with Music Artists
Find music creators on Facebook and become friends. Message music artists on Facebook to build relationships so they can see when you post new music.
2. Pre-Schedule Your Facebook Posts
One of the best ways to build a social following is to share new content consistently.
The best way to do this is the pre-plan and preschedule your Facebook posts to go out daily.
Here are 3 cheap services you can use to preschedule Facebook posts:
I suggest trying to preschedule social media posts in bulk 1 week or more in advance.
3. Promote Instrumental Videos
Transform your audio into video and upload them to YouTube or Facebook.
You can easily share YouTube videos on Facebook. A better way to do it is to upload videos directly to Facebook.
These videos have a higher reach than YouTube videos. Facebook is actually heading towards being a video platform rather than a picture one.
Example: Audio Visualizer
You can find Audio Visualizer templates here.
4. Post on Facebook Groups
Group posting is quite popular on Facebook because you get to promote your services without paying.
Look for popular groups where MCs, singers or other people active in the music industry might hang out.
Again, it might be a good idea to post offering something for free in exchange for e-mails.
Also, look out for discussions so that you can provide answers and add a link to your page or your website in the answer.
5. Boost Your Posts
A boost is when you pay Facebook to promote your post to your Facebook audience.
Facebook’s recent News Feed update has decreased the organic reach that you get from posts on your page.
That’s why boosting posts has become necessary if you want to reach your audience effectively.
You should be careful to stay within Facebook’s standards regarding ad content.
6. Free Giveaways
You can do posts in which you give away a free beat or an e-book.
Collecting e-mails and selling is better than simply directing people to the sales page.
It looks less sales and you will get to showcase your expertise, which will make people more likely to buy from you.
7. Use E-mail Marketing to Your Advantage
E-mail marketing is one of the highest converting long-term marketing strategies in use. It helps you build trust with your potential buyers.
To put it simply, people on Facebook aren’t necessarily in buying mode. They might just see your post about selling beats and think about actually buying maybe a week later. E-mail marketing helps you stay on people’s list of options.
Related: Beginners Guide to Email Marketing (Step by Step Guide)
8. Pay For Advertising
Pay for targeted ads to appear for music artists and people looking for beats. Learn more about Facebook ads
9. Don’t Be Spammy
Selling music isn’t the same as selling hairdryers. You want to look as un-salesy as possible in your promotion.
That’s why you have to focus more on maintaining a proper image and not look like a 12-year old using cheesy smileys and hashtags.
You can use smileys as long as they are tasteful and you can use hashtags as long as they are relevant, although you might want to limit use. A study found that using more than one hashtag will make your make your engagement plummet.
Conclusion on Facebook Marketing
These are just a few tips that will help you effectively promote beats on Facebook.
There are certainly other details that you need to pay attention to regardless of the network you chose:
Analyze your direct competitors. What are they doing right? How can you do it better?
Gather as much information as you can and devise an action plan.
Test the effectiveness of your campaigns by monitoring results. If it works for you, see which elements can be optimized to bring even more conversions.
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Do you have any Facebook marketing tips?
I use the side bar to see which friends are online at that time and send them a message asking to check out my newest beat. I have sold a few like that. I usually get back great responses. How do you use it or do you Mark?
Whats the most you sold a beat for Nick?
$200 as of now. It was a custom instrumental for someone. How long have you made beats?
Quick tip: Uploading a picture (or video) to go along with the new music/beats you’re promoting is great for engaging more people in your Facebook posts
Any tips for facebook advertising as far as Facebook is concerned? How much success have you had due to Facebook ads? Anyone is free to share.
i use the same side bar idea and it has worked for me Nick
This article is really helpful. Thanks for sharing it.