5 Email Marketing Tips You Need to Know

Email marketing is a great way to promote your beats, products, services, and build a trusted brand. So here are 5 email marketing tips to get you started with sending emails.

Email Marketing Tips

1. Offer a Free Download

Email Marketing Tips - Offer Free Beats
Example at jiggabeatz.com

One of the best ways to grow your email list is to offer something free that you know your audience is interested in.

This can be a free beat, ebook, sample pack, or tutorial.

People love free, so create a free giveaway and promote it on the sidebar of your website, and create a pop-up for when a visitor is leaving your website to capture email addresses before the visitor leaves your website.

Related: How to Offer a Free Beat to Email Subscribers

2. Plan Ahead

Email Marketing Tips for Music Producers
Estée Janssens

You should plan on the type of emails you want to send to your subscribers.

Email Marketing Tips

You don’t want to send random emails that don’t help your audience and don’t help your business.

You should use your email list to build a relationship with your potential customers.

Set goals on how to use your email list to help reach your music goals.

By planning you can figure out a long-term strategy on how to promote a variety of things like beats, digital products, and services.

Related: Beginners Guide to Email Marketing

3. Automate Your Emails

Email Marketing Tips - Automate Emails

You can automate your email messages so each time someone subscribes to your newsletter they receive a thank you message.

You can plan and create a sequence of emails to be sent out several days apart that promote your beats, products, helpful articles, and more.

Related: How to Use Email Autoresponders to Increase Sells

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4. Offer Freebies & Discount Codes

Offer Freebies and Discount Codes Regularly

To keep your leads engaged you should be offer things like freebies and discount codes. This should make your clients more likely to consider buying your products.

Instead of just giving away a discount code for everyone, have one for the loyal clients and one for the newcomers. That way you nurture a more direct relationship with each one of them.

5. Learn Copywriting

Learn Copywriting

Copywriting is the practice to write optimized texts for marketing purposes.

Knowing how to write well is a key factor for effective email marketing, from the moment of the lead capture to the nurturing of the client’s relationship.

Here is a great video about copywriting for email marketing that deals with important factors such as creating emotion with your clients to the psychology of converting sales:

One of our favorite tools for writing is Grammarly. It is a free writing app that checks your text for typos and grammar issues.

Conclusion on Email Marketing Tips

Have people subscribe to your newsletter by creating an attractive trade-off such as giving away a free PDF, tutorial, or beats in return for their email address.

Always separate your leads by type (such as newcomer and loyal customer), or even by, for instance, genres of interest.

Automate your emails, but remember to create a healthy balance between targeted messages and automatic ones.

Offer freebies and discount codes often.

Learn to write so you can put out the most effective texts for your campaigns.

Do you have email marketing tips to share?

Please share in the comments below.

Related: 18 Music Branding & Marketing Tips

Mark V.

Written By Mark V.

Mark Valenzuela is a professional blogger, entrepreneur, and educator with more than 15 years of experience in music production. In 2008, Mark founded Hip Hop Makers, a top resource for aspiring music producers and beatmakers. He specializes in content on music production, software, gear, and free music resources. Committed to empowering creators of all levels, Mark continues to inspire and help music creators pursue their dreams.

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