7 Reasons to Not Rely on RocBattles, SoundClick, & PMP Worldwide

7 Reasons to Not Rely on RocBattles, SoundClick, & PMP Worldwide

I’m a fan of sites like RocBattle, Soundclick, PMP Worldwide, and other online beat markets. I have Included links to them in the past as web communities you should participate in. I see the benefits of being a part of those communities. But if you are trying to produce music seriously, depending completely on those sites to get your music heard, and sell beats isn’t in your best interest.

rocbattle

1. It’s Not Professional

If I’m claiming to be a professional in my craft, beat making for example, sending someone to a cheap generic profile that has no personality and is cluttered with useless information is an amateur move. Generic web profiles  make it easy to be ignored in the competitive market of selling beats.

2. Promoting Competition & Losing Sales

One of the biggest things you should be concerned about is that when you promote your profile, you are also promoting RocBattles (or Soundclick ), and the thousands of other music producers on there. When I land on your profile, before I even scroll down to your beats, I see links to check out most popular music producers and the most popular beats, and I already want to leave your profile because I want to check out what is hot right now. There are music producers on there that will have better beats, and better prices, and you are losing sales because you are promoting them.

3. Competitive Pricing

How do you value your hard work? It doesn’t matter. Because when there are beats being sold for $10.00 (on average) you will have to keep your prices competitive to try to snag the sales. And let’s be clear: when I say $10 beats, you may think “Those are some crappy beats.” But no, there are some really professional sounding beats on the market for really cheap. We are in the digital age of FL Studio and Reason, where teenagers living at home can pump out beats all day, and $10 a beat suits them just fine because that add up for shoe money. When your music is surrounded by under-valued beats, you will have to be accommodating to survive.

4. Wrong Audience

A site like RocBattles promotes itself to music producers. So most of the traffic is producers and rappers. So if you are getting a lot audio plays on your profile and wondering why no sales, it is likely because you are being listened to by other producers.

Let’s think about the type of visitor you want to visit your profile, and the type of visitor you don’t want. I’m sure the people that do buy beats from RocBattles go there for the wide selection, and cheap prices. Do you want to be a part of that wide selection and cheap prices, or do you want to meet a “serious” music artist with a real album budget? They probably aren’t searching those sites because they have tons of producers coming to them directly. To be honest, I don’t know if big name artists are searching on those sites… I suppose it is possible. I just want you to think about the group you are marketing yourself with. Are you in the group that spends 2 hours on a beat and then sells it for $10, valuing your time at $5 an hour, and can you make a living off that?

5. No Connection to Your Customer

You shouldn’t look at selling beats, as just selling a beat. You should look at it as building relationships. Here’s why:

  1. When someone buys your beat and makes a crappy song, that doesn’t help you look good. So one-off sales to artist you don’t know is not always good. Most popular music producers won’t just sell their beats to anyone because the final product will have both the producer and the artist’s name on it. Having your name associated with crappy songs will not help you in this industry.
  2. By building a relationship you can sell multiple beats to the same customer. Businesses call this customer retention. The focus is on keeping customers happy so that they keep them coming back and paying for your services. It’s difficult to encourage someone to keep working with you when they buy your beat from a generic website that lacks personality.

6. No Personal Branding. No Voice.

The Roc Battle profile pages have a profile picture and a thumbnail image above it. Other than that, every profile looks the same. The focus isn’t on you. You are secondary to the advertising and other clutter on a page. People would happily pay for a beat by Timbaland before they even heard it, because he has created a personal brand, and established a known track record of making quality music. These profiles don’t allow you to establish your brand or show off your previous work. You need to make people excited to work with you and it takes more than a profile photo for people to connect with you.

Check out Boon Doc’s Website. As soon as you land on his site, you know it is his site. You know right away that he produces music, and the site has a unique look and feel that helps it stand out. This is a serious producer who has invested into his craft.

7. Website Clutter

These sites don’t offer the best user experience. They are cluttered with ads, links to your competitors, and tons of other features that take the visitors eye off you and your music. If you are paying for a service, the focus should be on you and your music to make your shine and stand out.

That’s it!

What do you guys think? Leave a comment and let me know if you think I’m wrong.


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26 Comments

  1. Sounds good, however, you can’t live in the analog age forever. It’s called innovation…. Technology is driving a lot of behaviors, and these platforms allow for artist and producers alike to grow with what’s trending. You think Twitter, Snapchat and Facebook will be around forever. The next wave is around the corner….. Appreciate the innovation…..

  2. I am inspired by this article, i have been online selling beats on these third party sites and yes i have made some money,but not much. I started my own website recently and though a tough job i believe it will be successful. I wish there was an article that would give real information on how to drive targeted traffic to ones beat selling site. What options are there. for me i feel this is what is so difficult to manage when you decide to go the your own website way.

  3. Man you’re right! I check Boon Doc out a lot on youtube. That cat got it popp’n for real . When I finally heard his album, I was like damn. But anyway those 7 reasons is definately hitting the nail right on the head. I started checking for cd baby, tunecore and pmpwordwide a long time zgo. But I kinda felt like there is definately no room for a producer or beat maker to shine . I guess running your own website is your best bet. Until something else better comes along.

  4. You make some valid points about why one should not rely on these sites to sell beats but you leave out reasons or how you can leverage these beat markets to drive traffic to your personal website. For example, I have a soundclick page (www.maseedproductions.net) notice that my page has it’s own domain, it is a custom page that is professionally put together. You can find my page while searching on soundclick or you can go directly to it. I have my music on soundcloud.com/maseed and all beats link back to my website (www.maseedproductions.com). I use youtube in the same fashion. I don’t think it’s unprofessional to use 3rd party sites so long as you promote your brand properly and drive the traffic back to your personal website.

    Now that being said, yes you probably do have lots of plays from your competition (other producers). I don’t look at them as competition though, I look at other producers who patronize my site as living, breathing bill boards. A song play is a song play and the more of those you have, the more popular you appear to whomever visits your site be it artists, producers, labels, ect. I’ve sold beats to producers so I think you’re selling yourself short by excluding them from your fanbase.

    Also the key information that you left out here is the fact that paid advertising is the single most important factor in driving traffic to your website. Once your site goes viral, beats sells go on auto-pilot. There are producers on soundclick making 6 figures a year selling beats and I’ll tell you 1st hand that their success comes from 2 things: (quality product and paid advertising). Facebook, twitter, and youtube all have paid advertising and the ones investing money into those platforms are winning.

    When I run ads my traffic goes up, when I don’t it goes down…real simple concept. People think that there’s some magic formula to this shit but there’s not. It’s a numbers game and the more people you make aware of your brand, the more likely it is that you’ll make a sell. Also consistency is a key factor. Don’t think you can run a $50 dollar campaign for 7 days, stop and all of a sudden blow up, it doesn’t work like that. At 1st people don’t trust you enough to buy because they are unfamiliar with your brand even if they actually like your product. You have to demonstrate that you are the real deal by constantly exposing them to your product. Once they hear and interact with it several times, they will usually end up buying at that point. That means you’ll need to run several ad campaigns on several different platforms, several times a month. It does get costly to do that and you’re not guaranteed to make your money back but you have to look at that as an investment. This is the way business is done, period no matter what industry you’re in.

    Hope yall were able to gain a little insight from this.

  5. this is all very true…to many years i wasted making other producers rich…getting your own site is the only way to go if u are serious

  6. Seems like its just a advertisement for us to visit boon doc’s page. You could have listed a whole lotta other sites but you just listed his..nice try !

  7. I commend the producers that are now creating their own websites and networking their way to the top. Rocbattle is great in terms of networking, I’ve met a lot of great people there. You definitely need to have something to fall back on if your social media profiles suddenly get deleted etc. Great points made here.

  8. This is a good post. I wonder though, what kind of avenues are out there that’s primary focus is fans?? That’s who I want to share my music with; The People! Hmm, I gotta say I’m gettin’ hella frustrated when it comes to having to constantly retweet (@DaOnlyabstraCtG) and posting snippets on my instagram (@theonly_abstraCtg). I wanna create a solid buzz man. Somethin’ that cant be denied. A way to spread some love…

  9. Great article i am a new comer to selling beats and not creating. Self branding and your own website is way more rewarding than 3rd party host’s i must say. Plus u can use analytics to monitor your site and see what works and what doesn’t. One problem i have is selling my hard work beats for less. Never sell yourself short.

  10. I agree 100% with everything said in this article, i was considering setting up a soundclick. In fact someone highly recomended it when I told them i gave up on uploading my some of my tracks on soundcloud. But truth is i now believe these are a starting point to say hey I make music. But once you get a bit of cash it’s probley best to invest in your own website domain.

  11. I agree 100% with everything said in this article Mark. I am amazed that anybody is even able to make any money selling their beats on some of those extremely cheap looking, beat selling sites such as, Soundclick, RocBattle, etc. I mean the free beat selling sites are great if you don’t have any money to purchase your own web domain, but at only about 95 dollars for a basic web domain, I’d say it’s pretty damn cheap of an investment if you are serious about being a producer or artist. And especially these days when there are millions and millions of talented producers and artists out there competing against each other in a society where music has become devalued to the point where a few hundred thousand album sales are considered good for a first week’s album debut and cd’s can be purchased on iTunes for $12.00 or downloaded for free. That said, I think that Soundcloud, and myflashstore.net are some of the best music sharing, selling and streaming services on the internet. However, I’d like to see more professional and attractive beat selling sites be designed in the future.

  12. This article has never been so relevant. Most of you know as of December 1 Rocbattle has been down for 4 days so far and counting as it make way for the upgrade Rocbattle 4.0. So many beat maker who still or won’t get their own site are left in the dark. While I use many flash players I still have my own site and worst case I can just place my soundcloud player on my site and a pay pal button on the bottom for people to buy beats.

    Nice article good read

  13. Great info. Well put. It’s defiitely better to have your own site(s). More credibility means more traffic which means more money, Consistently.

  14. I agree it’s better to promo your own wbaddress my site could be pimped some more i been using the reverbnation player cuz my
    HTML codes have not worked for me so far!! So i use what i got but lol!!! Im waiting on those word press templates to drop & try something new! wish me luck producers I have promoter setting me up in vip @clubcafeaisa in D.C.2nite tryna get a placement wit ACE Hood fingers are crossed!!!

  15. This really needed to be said because so many people are getting pimped by these social networks and don’t even know it. I’m a product of what happens when you leave social networks and do self branding. I know my website isn’t the best, but it generates incoming because I have my own lane for business. I went from making beats for fun to paying my bills doing this. So believe in your work and invest because you will get the my back in due time. Feel free to hit me up and ask any questions and I will break down the process.

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