How to Set Beat Prices – Beat Pricing Tips

If you are a music producer selling beats online, here are a couple of tips on how to set beat prices for more sells and better revenue.

I visited over 70 beat selling websites on Google and took notes on the prices for the different license options.

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How to Set Beat Prices

How to Set Beat Prices - Beat Pricing Tips

The most popular beat license options are:

  1. Non-Exclusive Lease – Includes an MP3 file.
  2. Premium WAV – This is a non-exclusive lease, includes a WAV file.
  3. Tracked Out – Includes tracked out stem files. Usually includes the WAV & MP3 file.
  1. Exclusive – Includes all the files and exclusive rights to the beat.

Popular Beat Pricing Stats

Non-Exclusive Lease ( MP3 )

Out of 61 prices tracked, the most popular price for non-exclusive lease is $25.

How to Set Beat Prices - Beat Pricing Tips
  • 28% – $25
  • 20% – $19.99
  • 19%- $30
  • 7% – Under $10
  • 7% – $15
  • 7% – $27
  • 7% – Above $32
  • 5% – $17

Premium Lease ( WAV )

Out of 42 prices tracked, the most popular price for premium leases is $50.

How to Set Beat Prices - Beat Pricing Tips
  • 23% – $50.00
  • 21% – $29.99
  • 18% – 34.99
  • 10% – $39.99
  • 10% – Over $60
  • 8% – Under $20
  • 8% – Between $42 to $47

Tracked Out Stems

Out of 38 prices tracked, the most popular price for tracked out beats was $100.

Tracked Out Stems
  • 25% – $100
  • 17% – $70 to $79
  • 14% – $59.99
  • 11%- $49.95
  • 9% – Under $40
  • 9% – $65
  • 9% – $140 to $150
  • 6% – Other

Exclusive Beats

Out of 42 prices tracked, the most popular price was between $150 to $250.

Exclusive Beats
  • 35% – $150 to $250
  • 17% – $250+ to $350
  • 17% – $350+ to $450
  • 15% – $450+ to $550
  • 7% – Under $100
  • 5% – $1999.99
  • 2% – $999.99

For exact exclusive beat prices, there wasn’t an ultimate clear winner.

  • 15% – $499.99
  • 12% – $400
  • 12% – $300
  • 12% – $250
  • 12% – $150
  • 10% – Over $795
  • 7% – Under $100
  • 7% – 199
  • 5% – $350
  • 5% – $420

Related: How to Name Beats

Related: Music Producer Poll Stats


What Your Beat Prices Say About Your Business

Here is a great video with tips on how to price beats.


How Much Should I Charge for Beats?

Helpful tips from DJ Pain1 on beat pricing.


Are Music Producers Ruining 20 Dollar Beats?

Greg Savage shares his thoughts on music producers 20 dollar beats.

Other ways music producers can make money from music:

  • Music licensing
  • Music for movie trailers
  • Music for video games
  • Sound design
  • Independent films
  • Events
  • Instrumental CDs

Also checkout Digital Product Ideas for Music Producers & Musicians.


5 Tips For Beat Pricing

  1. Test out different prices to see what works best for your audience.
  2. Be open to negotiating prices.
  3. Offer discounts if multiple beats are purchased together.
  4. Pricing your beats to low can make your beats perceived at low qualities beats.
  5. Try bundling your beats with music services you provide like mixing and mastering.

How do you set your beat prices?

If you want more tips on selling beats check out How to Sell Beats Online.


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Mark V. at Hip Hop Makers

Written By Mark V.

Hip Hop Makers is a music production website that launched in 2008 to teach music lovers how to make music, sell beats, and make money from music.

27 Comments

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  1. I always find it interesting and irritating that ppl bash the producer who not only have good beats but sell then for cheap, but never takes this producer and mentor them and/or give some info on how to get into other markets!

  2. Producers that sell beats for $20-$40 are devaluing their product. Selling beats is selling your product, your brand. If you do start to get a following, raising your prices will be difficult since you were already selling beats at $20. With beat leases ‘artists’ look at the market value and if there are a lot of producers selling cheap beats it lowers the market (:x)

  3. Service is key but besides like taxi there aren’t to many places that I know of that you can sell your music too without a plug but I could be wrong ….

  4. producers should listen to the artist first before they work with them I sell exclusive beats only and they can use it for games album or mixtape i want to draw a type of class artists to my site leasing beats is not for me

  5. Thanks for the comments guys. I always appreciate your thoughts and input on these topics.

  6. Hey Kid Silence,

    thanks for taking time to watch and respond to the video, means a lot to me. Let me address a few of your comments here, as they’re good, but there’s a different way to look at it.

    1. Producers that sell beats for $20-$40 are devaluing their product

    I disagree with this as it depends on what the client is getting for $20-$40. If you’re offering a basic lease (mp3 with no control), you aren’t devaluing anything. If the client wants more control of the track, you can always charge a lot more for that access.

    Also, the creator (or beat maker) can have different price points or tiers for his/her work. Most businesses operate in this fashion.

    2. Selling beats is selling your product, your brand. If you do start to get a following, raising your prices will be difficult since you were already selling beats at $20

    This is partially true. Yes, your music, your price points your sound etc. These all assist in the development of your brand, but if you don’t brand yourself as the “$20 – $40 hot spot”, then pricing doesn’t (alone) speak for your brand, again different price points.

    A good example of this would be stores like “The Dollar Tree” everything in that store is one dollar, if they try to raise their prices, they’d get some flack, but people are going to stop shopping there.

    Look at Walmart, they have products for different different price points, it doesn’t mean their brand is driven by their cheaper priced items.

    Raising your prices isn’t difficult, you just change the price… done. Granted, you might run into some flak from past customers who have been with you since your $20-$40 catalog days as you put it, but in the end if your quality exceeds the competition’s, you’re no longer in the same “market”, you’re in a “sub market” and if the client likes your work, wants your sound, they will pay extra for it.

    Now, as stated in the video, if your music is and sounds the “same” as everyone else, sure, they’ll go to a cheaper alternative.

    And again, different price points

    This will allow you keep your current customers and attract different calibre customers.

    Lastly, if you don’t pigeonhole yourself in one huge market “leasing beats online” you won’t worry about this problem.

    This post is in no way meant to belittle or disrespect you. I enjoy having intelligent conversations with people, and I love the business of music, it’s what I do for a living.

    Let’s keep this rolling if we can. I’d love to hear your thoughts/experiences and will continue to bounce mine off you as well.

    Ps – forgive any typos or formatting issues, I’m replying via my S4.

    – Greg Savage

  7. Thanks for the comment Greg. Love the videos. Keep up the good work.

  8. Hi Mark,

    not a problem and thank you for sharing my videos, means a lot to me. Love the site by the way my friend. We’ll have to chop it up in the near future.

    – Greg Savage

  9. They are quite a few places out there. Let me know what you are trying to dive into, and I’ll supply some resources.

    – Greg Savage

  10. Hey just watched the video … I was wondering how do I get into selling my music to artists. I want to touch all basses as you said independent films but where do I start I totally new to this I’ve even been looking for a mentor where I am ppl don’t believe in spreading knowledge

  11. I was just having this discussion with some colleagues. I agree with Greg, people allow what others are doing effect their own goals. Now partially due to a comment from a client, i realized the key to success. My client said, “Yo the complete sound is why I keep coming back. I like being able to have an idea for a song and you are able to materialize my vision and inspiration beginning to end.” I too use to feel as if I have to compete with $20 FL producers, until I had a few intern at the studio I worked out of and one day it hit me, a majority of the $20 FLers are just” beat makers” overall. Not recording or mixing engineers, not musicians (playing instruments), not web designers, Not marketers. So moral of story is, continue to work on and perfect your craft, and then develop new skills that not only help you, but help you separate yourself from the competition. Great work fellas. Glad I found this site. Thanks

  12. I agree with you 100%

  13. Makes perfect sense to me.

  14. Hi Antonie,

    You have to start where you feel most comfortable. Know that when getting paid for music, there are a few ways to go about it.

    You can collect upfront, in increments or on the backend or both upfront and on the backend. How you decide to collect payments is totally up to you.

    What you must have an place is a bank account, PayPal account, contracts and a way to deliver the music. You also need to figure out if you want to run your business online or off-line.

    You’ll also need a place to host your music (free or paid). I recommend using your own website for branding purposes and complete control.

    Then you need to figure out a marketing plan as well as a promo plan. You need to know what artists you can target that want your sound or a sound that you’re able to cater to. Other wise, it’s going to be extremely hard to make money.

  15. I have been making beats for quite a while now about 10 yrs plus. In the last 4-5 yrs I have had people “not just my friends” tell me I should really give this a shot and see what happens. I’m scared though to be honest. Sometimes I feel good enough sometimes I dont…but people seen to really like my beats I just dont know where to start… Leasing and exclusive both seen like great options but I fear leasing would cut me short but I feel like getting people to pay a decent price is hard…I’m just stuck lol any suggestions?

  16. This is an interesting topic. I see both sides of the argument. Then again I also see two different worlds colliding. The “Beat-Makers” and the “Producers” Two completely different individuals, job titles and descriptions. However, what one does will affect the other. It’s just apart of the business. I agree with most of your points Greg. It’s the mixing of job roles that makes it a bit confusing though. If a producer is wanting to sell beats as an alternative, it will pose some obstacles because they are thinking in a true service capacity. Whereas the beat maker is thinking in a product capacity. And that’s what it ultimately comes down to…What is a beat to the person selling and to the person buying? Is it a product or a service? I’ve always thought of a “beat” as intellectual property. Very rarely does a company just give away their i.p. I would venture to say that most producers think in this capacity about their “beats” The problem comes now when beat makers think of it as a product. (To be fair a beat can be classified as a product as well.) So now a beat is automatically depreciated in value due to the this duality. In turn it will affect the producer who sees his work as i.p. He now has to be creative in selling his i.p. at a premium. The smart ones figure it out and the others wither. I still think a producer can enter the beat making market and sell at a premium but the mindset has to adjust to the target market. As far as pricing, $50000 or $20 are still options today. Like you pointed out it’s depends on who you are dealing with and the brand you’ve created for yourself. I think back in the day it wasn’t just exclusivity that allow prices to be high but the idea of i.p. Beat makers have turn the beat into a product instead of i.p. so naturally volume and bulk packaging now become the focal. I don’t mean that in a derogatory way but it is what it is. So this does effect music producers to an extent but only in approach. Beats are churning out faster and faster so pricing will continue to drop. It’s business. Its the innovative ones that will capitalize the most off the emerging market. Just my thoughts.

  17. I have benefited a lot thia is awesome

  18. Glad to see that Hip Hop Makers is still kicking (:x)

  19. This is the craziest pricescale I have ever seen. Who is leasing a track for $25? Only 10% are over $795 for exclusive? How and why are y’all talking these ridiculous numbers.

  20. I didn’t make up these numbers.

    Google “Beats for Sale” and do your own research.

  21. Bro i still dont understand the defference between lease,tracked out and exclusive need more explanation about it but also need more help on creating a page on beatstars

  22. Proud owner of the template and good read!

  23. Happy to hear. Thank you for the comment.

  24. Excellent tips and advice on beat pricing. If the quality is good though , I don’t feel lowering your price is a bad idea a least for limited time period. Thanks.

  25. Great information on beat pricing. however, I would like to see how the success of these prices play out. Do $25 leases really sell better or is this the most common price producers sell at?

  26. Hi

    I don’t know if $25 leases sell best. But I think it’s always important to test ideas out to see if they work.

    Like maybe for 2 weeks test one price, and another week test another price.

    Just a suggestion. ??????

  27. Always putting out some good info Mark! thanks a lot !!!

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