Here are some helpful tips for music producers on how to get repeat customers when selling beats online to help you make more money.
If you are a music producer selling beats online, your goal should not only be to get new customers to buy your beats, but it should also be to get happy customers that continue to come back for more.
It is easier to sell to existing customers than it is to get someone new who has never heard of you to buy something from you.
A crucial point when selling beats online is the trust you get from your clients. Building trust will ensure you strengthen your brand and make your clients always come back for more.
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How to Get Repeat Customers Online
1. Offer a Great Buying Experience
From the moment a music artist hears your beats for the first time to the potential purchase, you need to ensure a great buying experience.
The first step is to see things by your customer’s perspective: if you were to buy a beat, what kind of support would you expect?
Always be ready to give your clients the assistance they need and make sure you be clear and concise when helping them.
2. Offer Great Customer Support
A great after-sale experience is as important as the sale itself and it’s a key factor if you want your customers to come back.
Simple and effective: make sure you email your clients a thank you message after they buy from you. You can also ask if they need any additional beats, products, or services.
3. Offer a Discount on Their Next Purchase
Everyone likes saving a few bucks, so a great strategy is to give your customers a discount on their next purchase.
Also, keep some promo codes handy so you can send them to your most loyal clients and ensure they keep coming back.
4. Offer Bonus and Freebies
Try to offer a little bonus with your sales. It can be free beats, a sample pack, or a drum kit.
Think about it: with a bonus sample pack, your customer will always remember you and your brand when they open their sample library.
Don’t forget to also offer freebies on your website. Apart from attracting new customers, it will encourage the old ones to check your library again when they need something.
5. Create Helpful Articles on Your Website
Having a blog is one of the most effective marketing strategies you can put to practice nowadays.
Promoting and creating helpful articles ensures you to build a great relationship with your customers and get them closer to your brand.
You can start with one or two posts per week and work your way from there. From tech tips, gear reviews to tutorials and so on.
Also, make sure you promote your posts periodically on your mailing list to keep your brand on your clients’ mind.
Related: 12 Reasons to Start Blogging
6. Ask Customers for Feedback
To get even closer to your customers, you can make small questionnaires asking for their opinions and suggestions.
It’s also a great idea to ask your clients right on the after-sale how was their experience and the impressions they had.
Apart from providing you constructive feedback, questionnaires will help to pass a good impression and providing a sense of care for your customers.
7. Create a Mailing List
Having a mailing list is important, so you can let your customers know about new beats and products, and at the same time make people remember your brand.
Just make sure not to spam people.
An email every 15 days or each month is a great start.
You can also have two separate lists: one for new customers who subscribed on your website and one for older customers. That way you bring the right content to the right audience.
Related: Beginners Guide to Email Marketing
8. Make it Easy For Your Customers to Contact You
Last but not least, an important step that many people skip is to provide an easy way for your customers to contact you.
You don’t want them to have to search through your entire website to talk to you.
Make sure it has a visible contact button and a clear, concise form, and all your social media profiles (many people prefer contacting by Facebook nowadays).
It’s also great to have your contact information and your profiles in your email signature, that way it is always handy for the clients.
Offer a great customer experience from start to finish.
Maintain a good relationship with your clients by letting them know about new beats and products, giving discount codes and offering freebies.
Create and promote helpful articles on your website.
And create an email mailing list and always make sure it’s easy for your customers to contact you.
What tips do you have to get repeat customers?
Make sure you share it in the comments!