A few months back I did a poll asking you guys if you blogged to market your beats, and only 18% of you said yes, while a huge 82% said you do not blog. This is a mistake that should be corrected.
If you are trying seriously pursuing music producing you should look at yourself as a business / brand, and you should follow best business practices. The world’s most popular brands have blogs: Nike, Sony, Ford, and almost every other big business.
In this article I’m going to share 8 reasons why businesses blog, and why you should blog too.
1. Web Traffic
If you have a static website, your content quickly become old. There is no reason for visitors to return for the same information. A blog allows you to easily add new content, which trains your visitors to check back for fresh content. Some blogs post daily, weekly, or even bi-weekly. Blogs allow you to add content easily which helps generate new traffic.
Also, if the content of your blog is relevant to a wider audience, people will link back to your website, and share your site on social networks.
2. Build a Fan Base
Having a blog gives you a voice. It gives you the opportunity to showcase your personality and work. You can post photos, video, beats, express your opinion, whatever you want. It is your personality, style and branding, and if people like what you are posting, and the work you do, they will share your post with others, and will continue to return.
3. Connect with Fans
Blogs allow you to get direct input from your fans. When you post new content, visitors of your site can leave comments, and share their thoughts. You can ask questions, run polls, get feedback on your ideas, which can help you improve and help to connect with your audience more. When someone leaves a comment, you can reply, and keep the conversation going. This will allow you to connect and network with new people.
4. Search Engine Rankings
When someone searches for your name, you want to make sure you come up in search engines first. Having content that appears in search engines will help you get more website traffic. If your website consist of only 2-3 pages, while your competition has blog with 75 pages with their name on it and is writing about topics that people are searching for, they will show up in search engines, and you most likely will not. Having content will help your site be seen in search engines. Hip Hop Makers received 34,237 visitors in October just by search engines. That’s because I have over 700 blog posts, and I aim to write about content people are searching for.
5. Content Marketing
Content marketing is a creating content that your customers want to see so they come to you. This content can be helpful, informative information that they find to be valuable, or it can be fun, creative, and just something you want to share with others. Content marketing isn’t directly talking about you and your products, but if you write it towards your audience, it can help you to bring your customer to you.
Businesses are spending time and money on content marketing because it is more cost effective. One way to get website traffic is paying for ads, but this can ad up to a lot of money very fast. Online ads charge per click of a banner ad, which can cost $0.40 to $7.00 per click, and does not guarantee a sale. By you writing good content specifically for your audience, you are building trust, sharing knowledge, and building a relationship with your customers to help them want to buy from you.
Check out how Coca-Cola plans to double it business by using content marketing.
6. Feed Social Networks
Having a blog gives you and your visitors content to promote on social websites like Facebook and Twitter. Social websites when used right will help you network, and spread the word of your products and services. Having a blog gives you central home to link to where visitors can learn more about you and what you do. Plus you can embed feeds from social websites into your blog to content your blog and social profiles.
7. Build Credibility
Blogs give you a great opportunity to become a trusted source. Writing on the topics that are important to you will show you are knowledgeable about your craft. You will also have an archive of past blog post that show your experiences, who you have worked with, and that you are driven.
8. Compete with Competition
Selling beats is a competitive business. Most likely your competitors have a blog or website, and when you don’t have one, they are out-doing you. By creating good content, and promoting your blog, you can build a fan base and traffic that rivals your competition.
Other Reasons to Blog
- If can be fun
- You can make money with ads or promoting products
- It can be used to network
- You can help others by sharing knowledge
- Track your career
- It’s cheap to do
- Helps you stand out
- It’s easy to do
So if you are not blogging, I strongly suggest you do. You should be looking to promote yourself like a business or a brand. You need to connect with your customers, and have a personality that is unique.
Let me know your thoughts below.
Also check out the Music Maker WordPress theme. It’s a customizable blog and music store.