Whether you are promoting a business, a service, or yourself. Business cards are essential for offline marketing.
They are very underrated, yet the number one most used marketing tool that you can find almost everyone using.
If you currently don’t have business cards. Here are 8 reasons why you need them.
# 1. You’ll Look More Professional
A business card is something that is very cheap, that can do wonders to help with your business appearance. You having a business card shows that you are prepared and have invested in to what you are doing.
If you are out at a meeting, conference, industry event, etc, and you are given a business card, and you don’t give one back. Odds are you will be frowned at because you will appear unprepared. Stay ready.
# 2. It’s Something to Give Out
Have you ever said to someone, “Check out my site at Blah Blah, and contact me”. That person may remember that information for a little bit. But it may not stay with them for long. By handing out a business card, you have given that person something to refer back to at a later date. Hopefully they will contact with you, or possibly hand the card over to someone else who is in need of your services or products.
# 3. You Can Stand Out
A good professional design can help you stand out because it will be easier to remember your name and the branding of your card. A great design can also sparks conversations, and small questions can lead to bigger discussions about your products and services.
# 4. It’s Convenient
Avoid writing your contact information on a piece of paper that can get crumbled up, and trashed. With a business card you stay prepared, with a name, number, web address, list of services, etc, available right away. Save yourself the inconvenience of writing your info on the back of something, and possibly writing incorrect information.
# 5. Helps When Time is Limited
Sometimes you only have a few seconds to introduce yourself. Giving out your business card in that short time, can lead to future opportunities because they now have your web site address and email for future conversations.
# 6. They’re Small
Business cards are small enough to fit in your wallet, so you can conveniently carry them around with you at all times. They are pretty much tiny flyers that can provide a big impact. When you are out and someone gives you a big flyer. If you are out and moving, are you going to carry this big flyer around. No, your going to put it down somewhere. You can easily carry a business card, and it’s not a inconvenience for the person you are giving the card too.
# 7. It’s Affordable
You can get a decent amount of business cards for the price you spend on a meal for lunch. For example Next Day Flyers.com has business cards that start at $8.95 for 100 cards. The 6 reasons above are more than enough reasons why you should get some business cards. But can you really argue with investing $8.95 to boost your marketing efforts. Invest in your craft!
#8. It’s Effective
Every professional that has a business, or offers services / products has a business card. WHY? Because they work. Not only do business cards help to bring in new customers, it also helps to bring them back.
Something so small such as a business cards, can help spread the word of what you are doing and lead to big results. If you are trying to succeed in something that involves others, networking is a must, and business cards is a marketing essential.
After all these great points, you shouldn’t be thinking whether or not if you need business cards. Your thought process should now be, what should I put on them, and where to get them.
What makes a good business card?
5 essentials for a good business card:
- Readable – If it takes me 10 seconds to find your web address or phone number, its not readable. Make it easy to find your info.
- Up to Date - Giving out cards with out dated info is a no, no. Don’t lose potential clients because they cant get in contact with you.
- Memorable - Stand out! Plain designs aren’t impressive, and you will blend in with others.
- Make It Clear What You Do – If I get a card, I want to know what you do and why I should be interested. So make it clear.
- Crisp ( Not bent and damaged ) – Don’t hand out something that is beat up, and looks like trash.
Where do you get a design?
I’m glad you asked. Well you can search find a graphic design who may charge you $50 to $100 for a custom design. Or you can always get a high quality design from the Hip Hop Makers Store for only $9.99 that you can download instantly. Which I think is a great deal.
Here are some of the designs that can be purchase from the store.
Image is everything. What you give out represents you. If you give out something crappy, what does that say about you???